Sunday, November 29, 2009

Graphic Design - Its Use in Businesses

Businesses understand the need for marketing and advertising in order to ensure the success of a product or service and the company promoting the product. Of all the ways to reach the desired customer base, graphic design plays the most important role. In a sense, having a good use of design in marketing campaigns will be key for the growth of a business.

Graphic design may be defined as the art (or science, whichever you prefer) of mixing color, images, and text to convey a message. It can help a business come up with more effective marketing materials such as brochures, flyers, business cards, and advertisements. Effective graphic design believes that having positive features does not immediately sell a product. Consumers must be able to notice the product first, then interest will begin to surface.

These days, graphic design affects every level of product awareness and even company culture.

Why is that so? It may be attributed to the fact that customers have become very visual in the past few years. We live in a period that gave birth to pictures, television, and the Internet; and we have seen how these media have matured.

Generations have been affected by the emergence of their imagination coming to life. This has prompted them to respond more to anything that is represented visually.

Companies and advertisers were able to realize this early on. What they were waiting for was the technology to catch up with them. For example, rather than placing a full paragraph of text in a print ad, most companies would place a convincing picture with minimal text on page. Certain typefaces were preferred and are enlarged for a bigger impact. Specific colors were utilized to evoke different emotions.

Photographs always speak to the reader, and in turn, they reply by increased sales.

Lots of well-known products and even entire companies can attribute their success to innovative product design. Brand packages and logos undergo several changes before being released to the public. The designs that are easily recognisable are the ones that click: a shapely bottle, a swish, and a bitten fruit are used by the best companies because they get easily recalled by everyone.

Today's graphic design has become more challenging as well. It is simply not just enough to juxtapose colors and shapes to get the attention you want. Customers are more discerning and reward those who are taking chances. They prefer products that not only show effective but consistent designs across offerings. Even employees respond to a cohesive company vision that is assisted by smart and professional visualisation.

New industries have been born out of the need to create a good graphic design for companies. Some large businesses would have an entire division whose sole purpose is to perfect the visual appeal of services. While the Internet has opened new doors for marketing, it has also meant the improvement of graphic design as well. All these show that graphic design will be embraced by businesses for a long time.

Wednesday, November 11, 2009

Things You Do Not Know About Graphic Design Art

Many people do not know what exactly graphic design art is. In fact, recent technology has opened up a variety of new fields, but in essence, graphic design is art.

What is confusing about all design is that the medium the graphic artist may use can include just about anything. You have seen graphic design arts done in recycled garbage, in paint mediums, in precious metals, in computer imagery, film imagery, photography and a variety of different types of print media. The whole point with graphics is to make a statement.

In fact, graphic design can be as simple as a sign telling you something to do along the road that has done with imagery instead of text. Any time you see a picture instead of words, you are looking at graphic design. While some of it may not be called art, it is in fact graphic design and someone used graphics and design tools in order to put this picture together to convey a message.

For example, one of the most well known graphic designs in the world is those that depict a man or a woman. These types of design symbols are universal. You may also see those that are emergency services related such as phone booths, exits, the very well known H for hospital, or the no swimming sign. All of these are a part of graphic design, and yet, graphic design can be extremely complex.

The design world is huge, and you will find graphic artists involved in a variety of different types of occupations. From those that are simple copywriting designs, to those that are working with marketing on a huge marketing campaign with logos, business design, or Web design graphics. The fact of the matter is that anyone who is trying to convey a message to the public is actually working with graphic design.

If you are interested in becoming a designer and enjoy conveying messages through something besides text or the written word, perhaps exploring the different positions that can be available via the Internet would be a good start. Children enjoy drawing, and in today's world, a graphic designer is a good job. Therefore, whether they have been drawing since they were a toddler or it is something that they finally realized that they enjoy and have a knack for, people can find a variety of positions within a design agency.

There are many different mediums for design artists today, from those simple logos for stationery, to computer graphics for websites, video games, or other computer media outlets, there is plenty of jobs available.

In fact, many freelance design artists are making a good living helping others design websites or logos. You do not have to work in a big design studio in order to be a successful graphic artist. Take your favorite media, whether it is artistic or whether it is conveying a message to the public, and then enjoy being a graphic artist and being paid for your thoughts and designs.



Saturday, November 7, 2009

Is Picture Hanging An Art Form In Itself?

Good question and I would imagine that most of you would say "No. The art lies on the canvas, not how it is put on the wall." But if you gave your collection of artwork to several different people to hang in the same space, you would be amazed at the difference in the end result based on the creativeness and artistic flair of the person hanging it.

So, if you appreciate fine art, but have found yourself thus far unable to maximise on its aesthetic appeal, then maybe you might consider the possibility that picture hanging really is an art form in itself.
Don't be disheartened though, as it is definitely something that can be learned and with the right tools at hand you will be able to create in your own home, a lasting impression on all of those who have the opportunity to view your art pieces.

There are a few key areas you will need to research if you want to really master the skills of art hanging.


First and foremost is the curation of your collection.

This means, how you are going to group and place your pictures to create the maximum impact. When you see art collections in magazines or in galleries, it seems that a group of art pieces have just been thrown together and then stuck on a walls. You would be amazed however at the amount of thought and organization that has gone in to the process making the collection appear this way.


The key things you will need to consider here are:
• Are you going to group your pictures based on the colour of the items themselves or the colour of the frames?
• What are the shapes of the pictures ie. are they square, round, rectangular?
• How well do those shapes group together.
• Are you going to group them based on content? For example, portraits, landscapes or photographs.


Once you have determined how you are going to group your artwork, you will then need to consider carefully at what height your pictures should be placed.

It is said that just above eye level is a good height, but who's eye level? And then if you have a collection, not all of them can be at eye level. Some will have to be higher and some lower. The general rule of thumb here is the key piece sits at eye level and the others radiate out from here.

Hanging System

Once you have decided on the grouping and the placement, you will need to consider by which method you wish to hang your collection. Direct fixing is where hooks or hangers are fixed directly to the wall surface behind the individual pictures. This can get messy if you have several pieces of art in the one grouping. The most popular method is using a clip rail system. A clip rail system is a slender, stream lined rail which is fixed directly to the wall on hidden brackets, just below the ceiling line. Hooks and hangers are then clipped in to the rail and slide both vertically and horizontally to allow for perfect positioning of all of your pieces without damaging your wall surfaces.

Although it may seem a little daunting, amazingly all of these things can be learnt. There is a wealth of knowledge out there which if you can tap in to it, will provide you with all the necessary information you need to create a gallery standard display in your own home. Don't recreate the wheel and do it the hard way, learn from those who have gone before you and do it in half the time.

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Monday, November 2, 2009

Why Study Graphic Design?

If you are artistically inclined and good on the computer then graphic design could be the right path for your education and your career. There are many art schools that offer a graphic design program for a variety of different types of graphic design. Before applying to graphic design colleges, it's good to know what your degree in graphic design will entail.

What You'll Study in Art School

Depending on the graphic design program, you'll be learning about the basic fundamentals of design which include drawing, color theory, and typography. Depending on what you're interested in, there are several different types of typography, including: digital, manual, type, web, poster, and experimental. Your school may require you to study packaging (cosmetic, logo, and product package), as well as print, editorial, and informative design.

Career Options in Graphic Design

Your job options will depend on what type of graphic design you choose to specialize in during your college career. Potential graphic design career paths include: environmental design, retail design, package design, publication design, in house graphic design, brand identity design, website design, entertainment design, and many more.

There is no guarantee that a degree in graphic design will land you the job of your dreams, but the training you receive in art school will prepare you for a variety of careers. Almost all companies need to do some sort of marketing, which typically involves a design of some sort, which is where graphic design can come in. As a graphic designer, you could also work at a gallery, work at a magazine or other publication as the layout designer, or at a variety of companies in a variety of industries.

Other Considerations for Graphic Design Students

Graphic design isn't just about creating pretty pictures on the computer. Like most careers, there are a variety of skills needed in order to do a job well. It's essential for graphic designers to have good people skills as you'll frequently be working as part of a team.

If you decide to study graphic design, you could end up with a career doing what you love. The first step is to explore graphic design colleges and start your journey.

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Sunday, November 1, 2009

How To Find A Graphic Design Company To Get Your Medical Logos Pictures In No Time?

A medical field is not only the most respectable profession in the world but the most lucrative practice as well. This prestigious field has also entered into the arena of marketing whether it is a private clinic, pharmaceutical industry or a hospital.

Creating a logo design is one of such marketing efforts. Today, you will find a brand mark consociated with almost every hospital or clinic in the city that helps their business stand out from the rest. Smart practitioners first check medical logos samples before actually hiring a graphic design company provided by them on their corporate websites usually.

These brand mark samples would help you in:

1- Determining the quality of work they offer their clients.

2- Understanding the level of professional work they are doing.

3- Comparing the work of different graphic design companies to understand which is better.

Therefore, if you are planning to get a brand mark for your business then you must first search for the best graphic design services in town by devising criteria for the selection.

As there are thousands of graphic design companies in the market, therefore, you will have to be very careful while hiring one.

A company which is professional, experienced and have a good reputation in the market will provide you with logo design samples on their website to show the quality of the work they offer their clients.

All you have to do is to make a list of these graphic design companies that you think can be considered for your logo design. Internet can be the best medium to find a number of services. Once you are done with the list, you can now short list the companies on the basis of following criteria.

1- You must first check their websites. Do you think their websites look professional to you in any way? Avoid going for the sites that look cluttered and confusing to you.

2- Are they offering their portfolio on their website to be downloaded by the users? If yes, then you can check their work to see if they can be hired or not. Get rid of those companies from the list that doesn't have a portfolio on their site.

3- Check the different packages offered by the remaining graphic design companies in the list. You should only select those which are affordable for you to get your medical logos pictures.

4- Experience is perhaps the biggest factor in choosing a logo design company. You must conduct a research work on them to see for how many years they are working in this profession? The more time they have spent in this business, the more their credibility will be. One of the ways is to visit different forums to see what people are thinking about this company.

5- I guess the list is quite shortened now. You should now contact them and see how they welcome their potential clients.

Hence, if you will follow the preceding criteria for hiring a logo design service then you will surely end up of good results.