Tuesday, March 24, 2009

Using Art

Carrying an attach case and a brolly, you can see a man looking out facing backward in the picture, he is wearing a trench coat and a bowler hat. I am rather curious about the entire thing. It is this image that one corporation is making use of to tell people about itself.

An architect has been hired to act as the vice president and general manager of this new company said that he is the man in the image and it is part of an advertising campaign that they are doing to stand out in Canada.

When people use images to advertise, they can make use of extensive marketing tactics and still retain the artistic content of their advertising material and this is based from the attitude of late '70s architecture.

No longer is art solely for the purpose of making beautiful artifacts and paintings, art has since been used to promote other concepts like that of commerce. They're the new hybrids. There is a lot of competition that is brewing when it comes to Canadian businesses and there is no room for anything else but the best show of graphic design in Winnipeg.

Taking pictures was the pastime for these two partners. You can see their previous pictures now in the form of lithographs, graphic forms, silk screens, metal etchings, and fiber work.

Working for a local architectural firm, these partners actually crossed each other's paths in a darkroom. This was when they instantly knew that they would click.

What was lacking in their company was not the sales part but the matter of being a formal institution. In Vancouver, there was a graphics exhibition which they needed to attend for the company.

To print out the brochure, they will be needing at least three thousand dollars and another two thousand in backup funds and this five thousand total will be provided by one of the partners.

In Winnipeg, you will be able to distinguish the brochures that come from this company as they will be incorporating more forms of art, graphic, and print.

They work on potatoes as well which basically mean that they work on coasters, menus, matchbook covers, promotional printing, posters, architectural photography and models, logos, and T shirt design as well. Most of the time, they work for government buildings, trains, head and branch offices of corporations, lobbies and rooms of hotel chains, and commercial aircrafts creating custom art for them.

Offices are decked out with murals or silk screen serigraphs by the partners and this is something that they do other than helping companies with their advertising materials.

Yes, they will create custom fine art for your company but they will incorporate graphic design in the execution. It is not easy to keep up if you doo not work as hard when you are part of something like custom corporate art.

They are able to use graphic design to their advantage. Under their belt are happy customers from various federal and provincial buildings, a huge insurance company, a railroad, hotels, two major Canadian banks, and airline companies.

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